Do you ever feel like you do your best thinking in the shower? Well, as it turns out, this is because you do. A study by psychologist Scott Faufman reveals that 72% of people get their best ideas in the shower.  The study highlight the importance of relaxation for creative thinking and demonstrates the importance of having a relaxing space to get away from the bustle of everyday life. Engaging in activities that make you feel more relaxed, such as showering, can also release extra doses of dopamine in your brain, which can spark your creative thought process.

lady shower

Speaking at the Peak Work Performance Summit, he said it’s very important to insulate yourself as much as possible from external distractions. “People can be really distracting, especially to introverts who have a very specific work style. … Regardless, the general disposition for both extroverts and introverts is figuring out ways to have sensory stimulation absent from the outside world, visualizing, and doing mindfulness practices that allow you to get in touch with yourself and understand your body, your feelings, and your thoughts. It helps when you rejoin the external context and try to make a connection. I fundamentally believe that creativity lies in that space between the inner and outer worlds.”

Other findings from the study include:

  • People spend an average of 70 minutes in the bathroom each day
  • Women spend longer in the bathroom with an average of 73.39 minutes versus men’s average of 67.08 minutes
  • 25-34 year olds shower most often and 55-64 year olds shower least often
  • Across all countries, more members of the younger age groups (18-24 and 25-34) showered specifically for new ideas, fresh thinking or problem solving

Scott Kaufman Ph.D, an expert in the field of creativity, notes that: “The relaxing, solitary and non-judgmental shower environment may afford creative thinking by allowing the mind to wander freely, and causing people to be more open to their inner stream of consciousness and daydreams.”

So, as it turns out, not only are we spending over 15 days a year in our bathrooms, but our best thinking is done there too. With this in mind, it is vital that you have a comfortable, safe bathroom to daydream in. A wet room provides the comfort and safety you need to indulge in your creative day dreaming, while providing more flexibility than a standard bathroom. Be free to move around your creative little world free of tripping hazards and restrictions.

What’s the best idea you’ve ever had in the shower?